Pipedrive and Zendesk Integration: The Ultimate Guide for 2024


The Pipedrive and Zendesk integration brings together two powerful tools to streamline your sales and customer support processes. By combining Pipedrive’s robust CRM capabilities with Zendesk’s comprehensive customer service platform, you can enhance team collaboration, improve customer interactions, and optimize business workflows.

Key benefits of seamless syncing between Pipedrive and Zendesk include:

  • Enhanced Productivity: Keep your sales and support teams aligned by having access to the same customer information without switching tools.
  • Improved Customer Insights: Sales reps can view support tickets directly in Pipedrive, enabling more personalized follow-ups and better customer engagement.
  • Streamlined Operations: Simplify your workflow by eliminating the need to manually update information across multiple platforms. This integration ensures real-time data synchronization.
  • Better Decision Making: With a unified view of customer interactions from both sales and support perspectives, making informed decisions becomes easier.

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Section 1: Understanding the Pipedrive and Zendesk Integration

Pipedrive and Zendesk Integration

What is Pipedrive?

Pipedrive is a customer relationship management (CRM) tool designed to help sales teams manage their sales processes efficiently. It offers a visual pipeline interface that allows users to track deals, manage contacts, and forecast sales. Key features of Pipedrive include:

  • Pipeline Management: Visualize your sales process with customizable pipelines.
  • Activity Tracking: Schedule, track, and complete activities such as calls, emails, and meetings.
  • Sales Reporting: Generate detailed reports to analyze sales performance.
  • Email Integration: Sync emails automatically to keep all communication in one place.

With its user-friendly interface and robust feature set, Pipedrive is widely used by businesses to streamline their sales workflows.

What is Zendesk?

Zendesk is a comprehensive customer support platform designed to improve customer service interactions. It offers various tools for managing customer inquiries, tickets, and support agents. Core functionalities of Zendesk include:

  • Ticketing System: Organize and prioritize customer inquiries.
  • Knowledge Base: Provide self-service options through a comprehensive database of FAQs.
  • Live Chat: Engage customers in real-time through chat support.
  • Analytics: Monitor performance metrics with advanced reporting tools.

Zendesk aims to enhance the customer support experience by providing all necessary tools for effective communication and issue resolution.

Why Integrate Pipedrive and Zendesk?

Integrating Pipedrive with Zendesk offers numerous advantages that can significantly improve both sales and support operations. Here are some key reasons for integrating these two platforms:

1. Seamless Data Syncing

  • Sales reps can access up-to-date customer information from Zendesk within Pipedrive.
  • Support agents can view sales data from Pipedrive directly in Zendesk.

2. Enhanced Customer Insights

  • Provides a unified view of customer interactions across both sales and support teams.
  • Enables better engagement by having all relevant information readily available.

3. Improved Workflow Efficiency

  • Reduces the need to switch between multiple applications.
  • Streamlines processes by automating data transfers between the two platforms.

4. Customization & Automation

  • Utilize third-party tools like Zapier for advanced automation possibilities.
  • Customize integration settings to fit specific business needs.

Integrating Pipedrive with Zendesk not only bridges the gap between sales and support but also fosters a more cohesive approach to managing customer relationships. This integration ensures that your team can operate more effectively, leveraging the strengths of both platforms.

Section 2: Benefits of Integrating Zendesk with Pipedrive

Integrating Zendesk with Pipedrive offers numerous advantages that can significantly improve your business operations. The key benefits include streamlined access to customer information, enhanced collaboration, and improved customer engagement.

Streamlined Access to Customer Information

With the integration of Zendesk and Pipedrive, your team gains immediate access to comprehensive customer data from a single interface. This eliminates the need for switching between applications, saving time and reducing errors.

  • Unified Customer Profiles: Sales reps can view support tickets, communication history, and customer details from within Pipedrive. This allows for a holistic understanding of each customer’s needs and interactions.
  • Real-Time Updates: Any changes made in Zendesk are instantly reflected in Pipedrive, ensuring that all team members have up-to-date information.

Enhanced Collaboration

The seamless syncing between Zendesk and Pipedrive fosters better collaboration among your teams. Both sales and support teams can work more efficiently with shared access to crucial customer insights.

  • Integrated Workflows: Support agents can easily update sales reps on critical issues or opportunities directly through the integrated platform.
  • Shared Notes and Comments: Adding comments or notes in one platform automatically syncs them to the other, facilitating transparent communication.

Improved Customer Engagement

By having a unified view of customer interactions, your team can provide more personalized and timely responses. This leads to higher customer satisfaction and loyalty.

  • Proactive Service: With detailed insights into previous interactions, your team can anticipate customer needs and offer proactive solutions.
  • Personalized Communication: Tailor your messages based on comprehensive customer data available at your fingertips.

For further enhancing your team’s performance using these tools, consider exploring expert CRM strategies offered by Luaak Solutions, known for their top-notch consulting services in the UK.

Integrating Zendesk with Pipedrive ensures that you leverage the full potential of both platforms. Enhance your sales workflow with Pipedrive’s user-rated CRM tool for better lead management. Each benefit contributes significantly to an efficient, collaborative, and engaging customer relationship management approach.

Section 3: Setting Up the Integration

Step 1: Preparing Your Zendesk Support Account

Before you begin, make sure you have an active Zendesk Support account. This account will be the central hub for all your customer support activities.

  1. Log in to your Zendesk Support account.
  2. Go to the Admin Center.
  3. Check your user permissions to ensure that you have admin rights. You need admin rights to install and set up integrations.

Step 2: Linking with Pipedrive Account

To connect Zendesk with Pipedrive, you’ll need an active Pipedrive account and the necessary permissions to manage integrations.

  1. Log in to your Pipedrive account.
  2. Access the Settings menu and choose Marketplace Apps.
  3. Look for the Zendesk app in the marketplace. This app will enable data synchronization between Zendesk and Pipedrive.

Step 3: Installing the Pipedrive App in Zendesk

Now it’s time to install the Pipedrive app into your Zendesk Support environment.

  1. In your Zendesk account, go back to the Admin Center.
  2. Select Apps from the sidebar and click on Marketplace.
  3. Search for Pipedrive and choose it from the list of available apps.
  4. Click on the Install button and follow the instructions on your screen.

Once the installation is complete:

  • You may need to enter your Pipedrive API key or log in using OAuth.
  • The app will ask for permission to access data from both platforms. Make sure to grant these permissions so that data syncing can take place.

Step 4: Configuring Sync Settings

After installing the app, you’ll need to configure sync settings according to your preferences for data transfer between Zendesk and Pipedrive.

  1. Open the installed Pipedrive app from your Zendesk dashboard.
  2. Choose which data fields you want to sync between Zendesk tickets and Pipedrive deals or contacts.
  3. Set up rules for automated updates, such as adding a note in Pipedrive when a ticket status changes in Zendesk.

Step 5: Testing the Integration

Before you start relying on this integration for important tasks, it’s important to run some tests:

  • Create a test ticket in Zendesk and check if it appears correctly in Pipedrive.
  • Update customer information in one platform and verify if it syncs smoothly with the other.
  • Test various scenarios like closing a ticket or updating a deal to ensure that all aspects are working correctly.

This setup process ensures that both systems are connected effectively, allowing your teams to access comprehensive customer information without having to switch between multiple platforms.

Section 4: Syncing Pipedrive and Zendesk Data

Configuring ticket syncing between Pipedrive and Zendesk is an important step to make sure your teams always have the latest information. This process allows sales and support teams to work together better by giving them a shared view of customer interactions.

Configuring Ticket Syncing

To set up ticket syncing:

  1. Go to Integration Settings: In Pipedrive, open the settings menu and find the integration options.
  2. Choose Zendesk: Select Zendesk from the list of integrations.
  3. Authorize Access: Log in to your Zendesk account when prompted and give Pipedrive permission to access your data.
  4. Customize Sync Options: Decide which data fields you want to sync between Pipedrive and Zendesk. This could include things like ticket statuses, priority levels, and assigned agents.

Viewing Zendesk Tickets in Pipedrive

Once you’ve set everything up, you’ll be able to see Zendesk tickets right inside Pipedrive:

  • Ticket List View: Easily check all tickets related to a specific contact or deal in Pipedrive.
  • Detailed Ticket View: Click on a ticket to see more details, like its status, priority, and conversation history.

This smooth integration lets salespeople quickly understand any ongoing support problems before contacting clients, so they can be prepared for any conversation.

Accessing Zendesk Support Panel

For more detailed information, you can access the complete Zendesk support panel without leaving Pipedrive:

  • Support Tab: A dedicated tab in Pipedrive that opens the full Zendesk interface.
  • Real-Time Updates: See ticket statuses and customer interactions as they happen, right from this panel.

Having both platforms easily available in one place makes work easier, since you don’t have to keep switching between apps all the time. It helps things move faster and smoother overall.

By knowing how to set up ticket syncing, view tickets in Pipedrive, and access the Zendesk support panel, you’re making sure both your sales and support teams can work at their best.

Section 5: Leveraging Automation with Zapier Integration

Zapier integration can transform how you manage workflows between Pipedrive and Zendesk. Zapier is a powerful automation tool that allows you to connect different apps and automate tasks without any coding skills. By leveraging Zapier, you can create sophisticated automation workflows that streamline your sales and customer support processes.

Introduction to Zapier Integration

With Zapier, you can set up “Zaps”—automated workflows that link Pipedrive and Zendesk. These Zaps help in:

  • Automating repetitive tasks: Save time by automating routine tasks like updating CRM records or sending notifications.
  • Enhancing data consistency: Ensure data remains consistent across both platforms by syncing updates in real-time.
  • Triggering actions based on events: Create triggers for specific actions, such as creating a new ticket in Zendesk when a deal is updated in Pipedrive.

Setting Up Zaps for Pipedrive and Zendesk

To get started with Zapier integration:

  1. Create a Zapier account: If you don’t already have one, sign up at Zapier.
  2. Connect Pipedrive and Zendesk: Link your Pipedrive and Zendesk accounts to Zapier using API keys or OAuth authentication.
  3. Set up your first Zap: Choose a trigger event from Pipedrive (e.g., new deal) and an action in Zendesk (e.g., create ticket).

Examples of Useful Zaps

Here are some practical examples of Zaps that can enhance your workflow:

New Deal to Ticket Creation:

  • Trigger: New deal created in Pipedrive.
  • Action: Create a ticket in Zendesk for immediate follow-up.

Deal Update Notifications:

  • Trigger: When a deal is updated in Pipedrive.
  • Action: Send a notification to the relevant support agent via Zendesk.

Customer Feedback Loop:

  • Trigger: A ticket is marked as solved in Zendesk.
  • Action: Update the corresponding deal status in Pipedrive.

Benefits of Using Zapier

Using Zapier for integrating Pipedrive and Zendesk offers several advantages:

  • Customizability: Tailor workflows according to your specific business needs without any coding knowledge.
  • Scalability: Easily scale operations by automating complex multi-step processes.
  • Efficiency: Free up human resources by automating routine tasks, allowing teams to focus on higher-value activities.

Incorporating these automation workflows not only enhances productivity but also ensures that critical information flows seamlessly between sales and support teams.

Pipedrive and Zendesk

Section 6: Advanced Integration Features and Customizations

Integrating Pipedrive with Zendesk goes beyond basic syncing. With advanced features and customizations, you can create more complex workflows.

Making HTTP Requests to Create Tickets or Update User Information

HTTP requests are a powerful tool for advanced integration between Pipedrive and Zendesk. By setting up HTTP requests, you can:

  • Create tickets in Zendesk from Pipedrive: Automatically generate tickets in Zendesk based on specific actions in Pipedrive, such as changing the status of a deal or adding a note to a contact. This ensures prompt support without manual effort.
  • json { “url”: “https://your_subdomain.zendesk.com/api/v2/tickets.json”, “method”: “POST”, “headers”: { “Authorization”: “Bearer your_api_token”, “Content-Type”: “application/json” }, “data”: { “ticket”: { “subject”: “New Support Ticket”, “comment”: { “body”: “Details of the issue…” }, “priority”: “normal” } } }
  • Update user information in Zendesk from Pipedrive: Keep customer data consistent by updating user profiles in Zendesk whenever changes are made in Pipedrive, such as modifying email addresses or phone numbers.
  • json { “url”: “https://your_subdomain.zendesk.com/api/v2/users/{user_id}.json”, “method”: “PUT”, “headers”: { “Authorization”: “Bearer your_api_token”, “Content-Type”: “application/json” }, “data”: { “user”: { “email”: “new_email@example.com”, “phone”: “+1234567890” } } }

Adding Comments to Tickets Directly from Pipedrive

Another useful feature is the ability to add comments to Zendesk tickets directly from Pipedrive. This allows smooth communication between sales and support teams without switching between platforms.

  • Comment on existing tickets: When sales representatives interact with customers, they can leave comments on support tickets directly from the deal view in Pipedrive. This keeps everyone informed and ensures important details are shared across teams.
  • json { “url”: “https://your_subdomain.zendesk.com/api/v2/tickets/{ticket_id}/comments.json”, “method”: “POST”, “headers”: { “Authorization”: “Bearer your_api_token”, “Content-Type”: “application/json” }, “data”: { “{ticket_id}”: { “{comment}”:”Adding comment text here…” } } }

These advanced features and customizations change how you work with both tools, creating a seamless workflow that improves efficiency and customer satisfaction.

Section 7: Troubleshooting Common Integration Issues

When integrating Pipedrive and Zendesk, encountering issues is not uncommon. Addressing these problems swiftly ensures that your workflow remains uninterrupted. Here are some common integration setup problems and syncing issues, along with troubleshooting tips for each.

Common Issues During Integration Setup and How to Resolve Them

Authentication Failures

  • Issue: Connection between Pipedrive and Zendesk fails due to authentication errors.
  • Resolution: Ensure that API keys or OAuth tokens are correctly entered. Double-check the permissions granted to both applications, ensuring they have the required access levels.

Permissions Errors

  • Issue: Insufficient permissions for the integration to function correctly.
  • Resolution: Verify that the user roles assigned in both Pipedrive and Zendesk have the necessary permissions for data sharing and task execution. Adjust roles if necessary.

Installation Problems

  • Issue: Difficulty during the installation of the Pipedrive app within Zendesk Support.
  • Resolution: Follow the installation guide meticulously. Ensure that you download the latest version of the app from a trusted source. If issues persist, uninstall and reinstall the app.

Configuration Mismatches

  • Issue: Configurations in Pipedrive do not align with settings in Zendesk.
  • Resolution: Review both platforms’ configuration settings for consistency. Align field mappings, notification settings, and user preferences across both platforms.

Troubleshooting Common Syncing Problems

Data Discrepancies

  • Issue: Inconsistencies in customer data between Pipedrive and Zendesk.
  • Troubleshooting Tips:
  1. Regularly audit data fields to ensure consistent data entry formats.
  2. Use automated tools to identify and rectify discrepancies promptly.

Sync Delays

  • Issue: Delay in transferring data between Pipedrive and Zendesk.
  • Troubleshooting Tips:
  1. Check server status on both platforms for any ongoing maintenance or outages.
  2. Increase sync frequency settings if possible to minimize delays.

Duplicate Records

  • Issue: Creation of duplicate records during syncing processes.
  • Troubleshooting Tips:
  1. Implement deduplication rules within Pipedrive or Zendesk.
  2. Regularly review synced records manually to identify duplicates early.

Missing Data

  • Issue: Certain customer information does not appear in either platform after syncing.
  • Troubleshooting Tips:
  1. Validate field mappings to ensure all necessary data fields are included in sync operations.
  2. Confirm that no filters or restrictions are inadvertently excluding vital information from being synced.

Error Messages

  • Issue: Frequent error messages during syncing tasks.
  • Troubleshooting Tips:
  1. Record error codes or messages for reference when seeking support from Pipedrive or Zendesk help desks.
  2. Consult forums or knowledge bases for similar issues faced by other users.

By addressing these common integration setup problems and syncing issues, you can maintain a seamless connection between Pipedrive and Zendesk, ensuring efficient workflows and enhanced customer interactions across both platforms.


Using Pipedrive and Zendesk integration to its fullest potential can completely transform how you manage your customer relationships and support processes. This integration brings together sales and customer service, making it easy for data to flow between the two and improving communication.

Here are some key benefits of this integration:

  1. Improved Efficiency: Sales representatives and support agents can access all the necessary information about a customer without having to switch between different tools.
  2. Better Customer Engagement: Support agents can better understand what each customer needs, which allows them to provide more personalized support.
  3. Simplified Workflows: The two-way synchronization between Pipedrive and Zendesk helps streamline work processes by eliminating the need for manual data transfers.

By setting up this integration, you empower your team to track, prioritize, and resolve customer interactions in a more efficient manner. You can even take it a step further by using automation tools like Zapier to enhance these capabilities with customized automation options that fit your specific requirements.

Making use of this integration is a smart move towards improving your customer relationship management strategy. It ensures that your team operates at its best while delivering outstanding customer support.

FAQs (Frequently Asked Questions)

integration between Pipedrive and Zendesk

What is Pipedrive?

Pipedrive is a customer relationship management (CRM) software that helps businesses manage their sales pipeline and track communications with customers.

What is Zendesk?

Zendesk is a customer service software that provides support ticketing, self-service options, and customer engagement tools to help businesses improve their customer relationships.

Why integrate Pipedrive and Zendesk?

Integrating Pipedrive and Zendesk allows for seamless syncing of customer information, providing sales and support teams with a unified view of customer interactions and improving overall collaboration and customer engagement.

How do I configure ticket syncing between Pipedrive and Zendesk?

You can configure ticket syncing by setting up the integration between your Zendesk Support account and linking it with your Pipedrive account. Once linked, you can install the Pipedrive app to start syncing data between the two platforms.

What are some common issues during integration setup and how can I resolve them?

Common issues during integration setup may include problems with linking accounts or syncing data. To resolve these issues, ensure that you have followed the setup instructions correctly and troubleshoot any connectivity or permission issues between Pipedrive and Zendesk.

How can I leverage automation with Zapier integration for Pipedrive and Zendesk?

Zapier integration allows for advanced automation workflows between Pipedrive and Zendesk, enabling you to create custom triggers and actions to automate tasks such as creating tickets or updating user information across both platforms.

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